The Loewe Anagram logo, a striking emblem of interlocking Ls, has become an iconic symbol in luxury fashion, embodying the brand’s heritage, sophistication, and contemporary appeal. Created in 1970 by Spanish artist Vicente Vela, the Anagram logo draws on Loewe's deep Spanish roots, combining artistry with craftsmanship.
The design reflects four stylized Ls intertwined in a harmonious pattern. It speaks to Loewe’s origins as a leather specialist in Madrid, founded in 1846, where the brand quickly became known for its dedication to quality and artisanal excellence. Vela’s logo was meant to honor this craftsmanship and make a bold visual statement.
In recent years, under Jonathan Anderson's creative direction, the Anagram has enjoyed a revival, appearing on everything from leather goods to ready-to-wear and accessories. Anderson has integrated the logo in playful, modern ways while respecting its heritage. Today, the Anagram remains a potent symbol of Loewe’s legacy.